Producers Direct

Last update: 12.2024
About us
We invest in smallholder farmers to address power imbalances in the way we grow, distribute, and access food. We are a trusted, global network of 1M+ smallholder farmers. We use our powerful voice to tackle persistent global challenges. We blend traditional wisdom and new technology to strengthen smallholder farmers’ incomes and resilience. Together, we are growing a profitable, sustainable and smallholder-owned global cooperative.
Founded
07.2009
Type
Non-Profit
Sector
n/a
Number of Employees
11-50
Headquarter
Impact activity regions
C_AF C_SA
Investment stage
n/a
Open for invest
Our Goal
Increased sales via FarmDirect
SDG logo
Last update 12.2024
Scale / Period
Goal (04.2025)
Actual (12.2024)
Description of impact
USD (USD) / cumulated
400000
364815
This KPI tracks the growth in cumulative sales through FarmDirect, our digital marketplace, enabling smallholder farmers—especially women—to sell surplus produce and crops. This reduces food waste and improves food security by shortening value chains, ensuring fair prices, and increasing incomes for marginalized farmers. FarmDirect advances SDG 2 (Zero Hunger) by promoting sustainable food systems and strengthening resilience, with a focus on gender inclusion and equitable market access.
Scale / Period
USD (USD) / cumulated
Goal (04.2025)
400000
Actual (12.2024)
364815
Description of impact
This KPI tracks the growth in cumulative sales through FarmDirect, our digital marketplace, enabling smallholder farmers—especially women—to sell surplus produce and crops. This reduces food waste and improves food security by shortening value chains, ensuring fair prices, and increasing incomes for marginalized farmers. FarmDirect advances SDG 2 (Zero Hunger) by promoting sustainable food systems and strengthening resilience, with a focus on gender inclusion and equitable market access.
This KPI has no previous versions.
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Increased diversification (resilience)
SDG logo
Last update 12.2024
Scale / Period
Goal (04.2025)
Actual (12.2024)
Description of impact
percent (%) / cumulated
40
29
We are supporting women's empowerment in agriculture by diversifying their crops and reducing vulnerability to climate and market shocks, strengthening incomes and resilience. As of December 2024, 29% of farmers who have sold on our platform have sold 2+ crops, evidencing diversification and strengthened resilience.
Scale / Period
percent (%) / cumulated
Goal (04.2025)
40
Actual (12.2024)
29
Description of impact
We are supporting women's empowerment in agriculture by diversifying their crops and reducing vulnerability to climate and market shocks, strengthening incomes and resilience. As of December 2024, 29% of farmers who have sold on our platform have sold 2+ crops, evidencing diversification and strengthened resilience.
This KPI has no previous versions.
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Primary KPI
Increase incomes for women farmers (income)
SDG logo
Last update 12.2024
Scale / Period
Goal (04.2025)
Actual (12.2024)
Description of impact
percent (%) / per year
20
12
We aim to increase incomes by up to 100% for female Peruvian farmers, with an average income improvement of 15–20% by 2025. Starting from an updated baseline of $3.65/day in 2024, we will empower women farmers through equitable market access, actionable data for decision-making, and aggregation of surplus crops. This initiative aligns with SDG 5: Gender Equality, driving economic empowerment and resilience for marginalized women in rural Peru. It is key to note that we used to use a baseline of $1.35/day that was increased to $2.15 and for 2024 we've increased it to $3.65.
Scale / Period
percent (%) / per year
Goal (04.2025)
20
Actual (12.2024)
12
Description of impact
We aim to increase incomes by up to 100% for female Peruvian farmers, with an average income improvement of 15–20% by 2025. Starting from an updated baseline of $3.65/day in 2024, we will empower women farmers through equitable market access, actionable data for decision-making, and aggregation of surplus crops. This initiative aligns with SDG 5: Gender Equality, driving economic empowerment and resilience for marginalized women in rural Peru. It is key to note that we used to use a baseline of $1.35/day that was increased to $2.15 and for 2024 we've increased it to $3.65.
12.2024
Scale / Period
Goal (04.2025)
Actual (12.2024)
Description of impact
percent (%) / per year
20
12
We will increase incomes by up to 100% for female Peruvian farmers. We have updated our baseline from $1.35 to $3.65 per day for Peruvian smallholders.
Scale / Period
percent (%) / per year
Goal (04.2025)
20
Actual (12.2024)
12
Description of impact
We will increase incomes by up to 100% for female Peruvian farmers. We have updated our baseline from $1.35 to $3.65 per day for Peruvian smallholders.
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